Scaling a Fashion Brand on Headless Commerce
Client Confidential D2C labelTimeline 6 weeks to MVP, 3 weeks hardeningTeam 2 full-stack + 1 designer
2x lift in completed checkouts
300% LCP improvement on product listing
Migrated without catalog downtime
3 regions, localized pricing
The challenge
The brand’s storefront lagged on mobile, and the team could not run campaigns without dev help. They needed a headless path that kept Shopify for ops but unlocked performance and a premium PDP experience.
Tight seasonality meant any launch window missed was revenue left on the table—reliability and speed were the brief.
Our approach
Step-by-step how we scoped, built, and shipped the work—together with the client team.
Audit and information architecture
We mapped the catalog, SEO URLs, and checkout funnel. Edge caching and image pipeline were part of the first week, not a late add-on.
Storefront in Next.js
ISR for catalog, real-time for cart, and consistent design tokens for marketing and product.
Checkout handoff
Stripe and Shopify were aligned for tax, shipping, and fraud signals with clear fallback when offline.
Tech stack
Key features built
PLP/PDP performance
Image optimization, skeleton states, and filtered navigation.
Merchandising
Rule-based carousels and collection landing pages for campaigns.
Mobile-first path
Conversion-focused checkout with fewer steps and clearer shipping.
Admin sync
Inventory and tags synced from Shopify; error surfaces for the ops team.
SEO and analytics
Structured data, event taxonomy, and experiment hooks.
Global readiness
Locale-aware pricing and shipping messaging.
Timeline
Milestones from kickoff to launch and handover.
Weeks 1–2
Sprint 1
IA, design system, PLP/PDP shell.
Weeks 3–4
Sprint 2
Cart, checkout, webhooks, staging cutover plan.
Week 6
Go-live
DNS cut, monitoring, and rollback playbooks.
The results
Conversion
Checkout completion roughly doubled on mobile, with a measurable drop in support tickets about “slow pages.”
“The site finally feels as premium as the clothes. The team was obsessed with the numbers, not just the pixels.”
Next steps
AB testing on PDP, loyalty integration, and expansion into a second market.
Ready to achieve similar results?
Share your product goals and timeline—we can map a plan that fits your team and delivery window.