From Content Library to Cohort Journeys
Client EdTech scale-up (N.D.A.)Timeline 10 weeksTeam 3 devs + 1 motion-aware designer
92% completion in pilot cohort
48h from upload to students
ARPU +18% after new plans
The challenge
The team had content but not a product; learners dropped off and ops could not see progress clearly.
Our approach
Step-by-step how we scoped, built, and shipped the work—together with the client team.
Journey model
Modules, check-ins, and nudges tied to outcomes.
Video pipeline
Playback, captions, and bandwidth-aware delivery.
Tech stack
Key features built
Cohorts
Start dates, deadlines, and instructor tooling.
Assessments
Quizzes, rubrics, and integrity hooks.
Progress
Learner and admin views with at-risk flags.
Subscription
Plans, trials, and dunning in Stripe.
Content CMS
Structured authoring and preview.
Analytics
Funnels and content engagement.
Timeline
Milestones from kickoff to launch and handover.
Weeks 1–4
Alpha
Core journey and video.
Weeks 5–8
Beta
Billing, admin, and polish.
Week 10
GA
Launch and monitoring.
The results
Learning outcomes
Completion and revenue metrics moved together after cohort UX landed.
“We finally see who needs help before they churn.”
Next steps
Mobile app for learners and partner SSO for enterprises.
Ready to achieve similar results?
Share your product goals and timeline—we can map a plan that fits your team and delivery window.